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FAW-Volkswagen


Location: Qingdao

Industry: Automobile manufacturing

Suitable time: 0.5 Day, 1 Day

Company Profile

The FAW-Volkswagen Automotive Co., Ltd. (hereinafter referred to as FAW-Volkswagen) was established on February 6th, 1991. It is a large-scale passenger vehicles manufacturer jointly funded and operated by the China FAW Group Co., Ltd. (60% shareholding), the Volkswagen AG (25% shareholding), the Audi AG (5% shareholding), and the Volkswagen (China) Investment Co., Ltd. (10% shareholding). It is China's first modern passenger vehicles manufacturing enterprise established according to the economic scale.

The company now owns three brands, Volkswagen, Audi and Jetta, under which there are economical vehicles, mass-produced vehicles and luxury vehicles. During its rapid growth, FAW-Volkswagen has witnessed increasingly stronger R&D competence. At present, the company possesses industry-leading R&D and testing facilities such as the vehicle test sites, the new technology development center, the NEV center, the bench test center and the acoustic test center. With the whole-process test capability for parts to vehicles, the facilities keep consolidating its advantages in technological innovation in the future.

At present, FAW-Volkswagen has engaged in win-win cooperation with nearly 2,000 first-class suppliers, together with whom, it has built an excellent supply chain system. With more than 1,500 dealers, FAW-Volkswagen provides consumers with better and more convenient automobile services.

Through more then 30 years of development, FAW-Volkswagen has successfully established five production bases, namely Changchun in Northeastern China, Chengdu in Southwestern China, Foshan in Southern China, Qingdao in Eastern China, and Tianjin in Northern China.

Significance of investigation

Gain insights into FAW-Volkswagen's overall strategic layout and corporate culture, learn the logic of strategy formulation, assessment, correction and implementation under the "Innovation 4+1" model, and explore how corporate culture supports long-term strategic execution.

Observe the full intelligent and digital manufacturing workflow on-site, including stamping, welding and final assembly workshops, to understand advanced automotive production technologies and lean production management.

Learn core knowledge of quality management, including seven quality principles, five major quality tools and systematic quality building methods adopted in automotive manufacturing.

Explore practical experience of KPS lean production system, covering its promotion logic, system framework and talent empowerment for lean transformation.

Study advanced talent selection, competency evaluation and talent echelon construction methods for management personnel, as well as product management thinking and digital transformation practices for manufacturing enterprises.

Optional thematic sharing covers joint venture party building, cost control, digital enterprise construction and product lifecycle management, offering multi-dimensional perspectives for enterprise operation and management learning.

Travel itinerary plan

09:30 – 12:00 | Guided visit to corporate culture exhibition hall for brand and development introduction. Tour the intelligent digital production lines, including stamping workshop, body shop and final assembly workshop. Participants can observe the whole vehicle manufacturing process and exchange ideas with on-site specialists about smart manufacturing practice.

12:00 – 13:30 | Lunch & break

13:30 – 16:00 | Thematic sharing session, clients may select one topic from the list:

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