FOTILE

Location: Ningbo

Industry: Manufacturing, Factory

Suitable time: 1 Day

Company Profile

Fangtai is a high-end kitchen appliance brand under Ningbo Fangtai Kitchenware Co., Ltd. Founded in 1996, it is headquartered at 218 Binhai 2nd Road, Qianwan New District, Ningbo, Zhejiang Province. The brand's founders are Mao Zhongqun and Mao Lixiang. Focusing on the research, development, and production of high-end kitchen appliances, the brand currently offers multiple product lines, including integrated cooking centers, range hoods, sink dishwashers, built-in dishwashers, water purifiers, built-in cooktops, built-in disinfection cabinets, built-in microwaves, ovens, steamers, gas water heaters, and refrigerators. As an expert and leader in smart kitchens, Fangtai continues to advance in-depth basic research centered on its three core technologies: air, water, and cooking.

Significance of investigation

Explore how a Chinese private brand grows into a top player in the premium kitchen appliance sector, learning its long-term brand building philosophy.

Witness the integration of traditional Chinese culture and modern enterprise management through the Confucius Hall, and understand FOTILE's unique corporate culture system.

Observe the intelligent manufacturing workshop of kitchen appliances, from product R&D to finished production, to grasp the whole industrial chain operation of home appliance manufacturing.

Exchange with enterprise executives about FOTILE's development journey and core values, discussing topics including quality control, customer-centric design and sustainable business growth.

Travel itinerary plan

10:00–11:30 Guided tour across multiple core sites of FOTILE campus.
Start with the Confucius Hall to experience how traditional Confucian thinking shapes the company's internal management and value system. Then move to the corporate culture exhibition hall, where you can review FOTILE's development timeline, milestone achievements and brand stories. Next, visit the customer experience center to test and experience the full range of premium kitchen appliance products, and finally enter the appliance factory workshop to see the intelligent production lines, assembly processes and strict quality inspection procedures for kitchen appliances.

11:30–13:30 Lunch break.
Participants can have casual discussions and share initial observations from the factory tour.

13:30–15:30 Sharing & interactive session themed FOTILE's Development and Core Corporate Philosophy.
The enterprise speaker will introduce the company's growth path, management concepts and innovation strategy. After the presentation, there will be Q&A and group exchange time, for visitors to raise questions about brand operation, manufacturing management and corporate culture construction.