Location: Hangzhou, Xian
Industry: Automobile manufacturing
Suitable time: 0.5 Day, 1 Day
Zhejiang Geely Holding Group ("Geely Holding"/"the Group") was founded in 1986. In 1997, Geely Holding entered the automotive industry and has since focused our core business on the development and production of automobiles. Geely has continued to grow with a focus on continuous technological innovation, talent development, and strengthening core competitiveness, all the while staying committed to sustainable development. In 2025, the Group achieved approximately 4.12 million vehicles in annual sales with new energy vehicle accounting for approximately 2.29 million vehicles, becoming the eighth largest automaker in the world by total sales.
Geely Holding places great importance on fulfilling its social responsibility. The Group actively supports non-profit education, combining practical hands-on training, classroom education, and research. Through training engineers and technicians, and its network of non-profit higher education institutions ranging from vocational education to post graduate studies, Geely has produced over 300,000 talents.
Geely Holding's corporate mission is to create "A Sustainable Future, A Better World" and maintain core corporate values of being "User Centered, Strategy Guided, and Employee Driven". By upholding its management principle of "full authorization, compliance with laws and regulations, clear assessment, fairness and transparency", the Group's commitment to long-term sustainable development and scientific governance in areas of climate change, resource protection, sustainable mobility, responsible value chains, and business ethics, has lifted downstream and upstream partners to rise up together, promoted the balanced development of regional economies, improved the global automotive industry, and given consumers mobility experiences that exceed their expectations.
Trace the growth path of China's national auto brand
Overseas delegations learn Geely's development journey from local private enterprise to global Fortune‑500 group. Gain insights into its brand philosophy of human‑orientation, technology and innovation.
Observe complete intelligent vehicle‑manufacturing workflows
Tour four core workshops: stamping, bodyshop, paintshop and final‑assembly. Witness highly‑automated robotic production and flexible mixed‑line manufacturing for new‑energy & fuel‑powered vehicles.
Understand green & smart‑manufacturing practice
See high‑precision automated equipment, 5G‑enabled shop‑floor management and eco‑friendly painting processes. Learn how Geely balances high‑volume output with environmental protection.
Hands‑on automotive‑technology practical experience
Participate in optional hands‑on modules, either hydraulic mechanical‑arm assembly or remote‑control racing‑car building. Translate automotive‑manufacturing theories into tangible hands‑on practice.
Cross‑border manufacturing‑industry reference
Exchange with on‑site technical specialists. Compare differences in automotive production standards, new‑energy transformation paths between China and global markets for industry inspiration.
09:30‑10:00｜Thematic Lecture: Automobile Evolution Popular‑Science Session
Attend the automobile evolution science lecture. Cover the history of global automobile development. Brief safety pre‑briefing for upcoming factory tour.
10:00‑11:00｜Guided Tour of Smart Manufacturing Workshop
Put on safety helmets and audio guides. Tour stamping, bodyshop, paintshop and final‑assembly workshops. Observe automated robot welding, stamping lines, eco‑friendly coating and mixed‑model vehicle assembly for NEV and fuel cars.
11:00‑11:30｜Morning Hands‑on Practice Session (Option 1 for Morning Group)
Option A：Smart‑Manufacturing Mechanical‑Arm Model Assembly. Build hydraulic mechanical‑arm models to understand industrial robot operation principles.
11:30‑13:30｜Lunch & Break
Group lunch and rest.
13:30‑14:00｜Geely Group Brand & History Popular‑Science Sharing
Learn Geely's corporate origin, development milestones, global layout and new‑energy vehicle strategic planning.
14:00‑15:00｜Repeat Guided Factory Tour (For afternoon‑stream participants)
Factory sightseeing for groups doing hands‑on practice in the afternoon. Go through safety instructions and visit the intelligent production workshops.
15:00‑15:30｜Afternoon Hands‑on Practice Session (Option 2 for Afternoon Group)
Option B：Racing Car Mobilization. Assemble remote‑control racing‑car kits, finish assembly and obstacle‑avoidance driving tests.
15:30‑15:40｜Q&A & Group Photo
Open Q&A with site instructors. Take group photos to conclude the full‑day program.
