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Gree


Location: Nanjing, Zhuhai

Industry: Manufacturing

Suitable time: 0.5 Day, 1 Day

Company Profile

Established in March 1985, Gree Group holds an AAA credit rating and is Zhuhai's first state-owned capital investment and operation platform. Its business scope encompasses comprehensive investment and development, cultural and tourism operations and services, exhibition and convention ecosystem services, financial services, engineering construction management and contracting, and integrated industry-city development operations. The company has been honored with titles such as "Model Enterprise in Guangdong Province's Management Improvement Initiative for Key State-Owned Enterprises". Currently, Gree Group is focused on its strategic positioning of "building a first-class comprehensive industrial service provider". With a focus on the cultural and tourism industry and using the investment, construction, and operation of new platforms for industry-city-commerce integration as its foundation, the Group adheres to a dual-drive strategy of "productive services + consumer services", organically integrating elements of "industry-academia-research collaboration" with "dining, accommodation, transportation, sightseeing, shopping, entertainment, and exhibitions". The Group is committed to achieving mutual empowerment among "culture, tourism, commerce, and technology", driving the qualitative leap and upgrading of Zhuhai's new cultural, commercial, tourism, and exhibition industries, and serving high-quality economic development, high-caliber urban construction, and a high-quality lifestyle for residents and visitors alike.

Significance of investigation

Experience China's advanced lean digital manufacturing
Step inside Gree's actual production workshop. Observe modern assembly lines and digital factory operations, and witness how Chinese home‑appliance manufacturers achieve high‑efficiency, standardized large‑scale production.

Deep‑dive into world‑class quality‑management systems
Learn Gree's complete quality‑management model through specialist presentations. Understand its quality‑oriented corporate culture, workflow mechanisms and practical quality‑control methodologies applied throughout production.

Decode Gree's distinctive business operating model
Explore Gree's development path, innovation‑driven strategies, entrepreneurial spirit and institutional management logic. Study how this leading Chinese manufacturer builds core competitiveness for long‑term growth.

Cross‑border manufacturing‑industry exchange
Interactive Q&A sessions allow overseas delegates to share global manufacturing insights, compare quality control and operational practices, and trigger cross‑cultural thinking for manufacturing enterprises.

Travel itinerary plan

09:30‑10:10|Production Line Tour at Gree Nanjing Two‑Appliance Branch Factory
The delegation visits the on‑site manufacturing workshop. Observe real‑time running production lines to get direct impressions of lean manufacturing, on‑site workflow and shop‑floor management of Gree's home‑appliance production.

10:10‑10:50|Gree Exhibition Hall Visit: Culture Hall & Product Display Center
Tour the corporate culture exhibition hall and product showroom. Trace Gree's development history, learn about its corporate culture philosophy, and view its full portfolio of home‑appliance product ranges.

11:00‑12:00|Thematic Session 1: Gree's Quality‑Management Model

Gree specialists unpack the complete quality‑management system. Content covers quality culture, interpretation of the complete quality‑management framework, four core value‑creation workflows, five key supporting elements, five‑step quality prevention methodology, quality‑technology innovation cycles, and best‑practice frameworks for managing manufacturer‑distributor relationships.

12:00‑13:30|Lunch & Break

13:30‑16:00|Thematic Session 2: The Gree Model — Business Philosophy for Chinese Manufacturing to Win Global Recognition
This extended thematic sharing includes four core modules:

Important Note: This itinerary serves as a reference template. Exact timing, speakers and session content will be adjusted subject to Gree's actual on‑site arrangements.

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