Mengniu Dairy

Location: Inner Mongolia

Industry: Drink

Suitable time: 1 Day

Company Profile

In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.

Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu's products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese. Mengniu covers not only China market, but also steps into the dairy market in Southeast market, Oceania, North America in over ten countries.

Significance of investigation

Observe full‑chain modern dairy production from pasture to finished goods
Visit Mengniu's global model factory. Witness liquid‑milk production lines, world‑class milking operations at Haan‑Ya Pasture and Asia's largest single‑site ice‑cream workshop. Gain first‑hand knowledge of the whole dairy value chain, covering raw‑milk collection, automated manufacturing and quality control.

Learn advanced enterprise governance and operational management
Join special seminars on Mengniu's corporate governance, board structure and OEC management system. Understand how Mengniu achieves efficient execution and standardized management within a large‑scale consumer goods group.

Interactive exchange with senior‑level insiders
Participate in special sharing sessions hosted by Mengniu senior executives. Discuss market expansion, supply‑chain construction, brand building and internationalisation strategies. Direct Q&A enables overseas delegations to obtain real‑world business insights.

Immerse in authentic corporate culture
Have lunch alongside Mengniu employees in the company canteen. Feel the internal working atmosphere and corporate culture on‑site, helping visitors comprehend the soft power behind the rapid growth of China's top dairy enterprise.

Benchmark China's fast‑growing F&B business model
Draw practical references for overseas participants in food safety management, large‑scale smart factory operation and consumer‑goods brand growth.

Travel itinerary plan

10:30‑11:40｜On‑site Factory & Pasture Tour

• Visit Mengniu's renowned "Global Model Factory" liquid‑milk production workshop, observe automated liquid‑milk processing, filling and quality inspection workflows.
• Transfer to Haan‑Ya Pasture, observe world‑advanced automated milking equipment and modern pasture breeding management.
• Tour Asia's largest single‑unit ice‑cream production workshop, view large‑scale automated ice‑cream production lines.

Note: Certain production areas prohibit photography; comply with on‑site staff requirements.

12:00‑13:30｜Lunch at Mengniu Staff Canteen
Shared lunch with Mengniu in‑house employees, experience the real internal catering environment and corporate atmosphere.

14:00‑17:00｜Mengniu Senior‑Level Special Sharing & In‑depth Exchange

• Thematic Seminar 1: Mengniu Group Board Structure, Corporate Governance and OEC Management System. Includes real‑enterprise case analysis of organizational operation, performance management and implementation logic of OEC.
• Senior executives deliver sharing about Mengniu's development history, industrial layout and global business strategy. Open interactive Q&A and group discussion follow.
• The full‑day corporate visit program concludes at 17:00.

Important Note:

• The items: Dazhao Temple sightseeing, grassland travel are optional extended add‑on activities, not part of the core 1‑day Mengniu corporate‑visit itinerary, can be arranged as extra optional modules upon client request.
• Actual visiting sequence, workshop access and speaker schedule are subject to factory production status and internal arrangement.
• Visitor list must be submitted in advance for factory admission. All visitors shall strictly abide by food‑factory safety and hygiene regulations.