Location: Guangzhou
Industry: Retail
Suitable time: 0.5 Day, 1 Day
Miniso - A Global Leader in Comprehensive Private-Label Retail
Miniso is a lifestyle store "loved by young people," founded in 2013 by Chinese young entrepreneur Mr. Ye Guofu. Its China headquarters is located in Haizhu District, Guangzhou, Guangdong Province. Since 2016, Miniso has collaborated with world-renowned IPs to launch co-branded products. In September 2018, Miniso secured a 1 billion yuan strategic investment jointly provided by Tencent and Hillhouse Capital, and successfully went public two years later.
Selected Corporate Exchange Topics
"Decoding Miniso's Business Model"
"Miniso's Development Philosophy and Model"
"Outlook for the Development of China's Retail Industry"
"How the Retail Industry Can Expand Overseas"
Customizable Corporate Exchange Topics
Visiting MINISO offers a unique opportunity to learn from one of the most successful global retail brands to emerge from China in recent years. Here is the significance of such a visit:
MINISO's success is not just about being a "budget" store. It has built a sophisticated model combining data-driven new retail with a super IP ecosystem. A visit allows you to see firsthand how they achieve "high turnover" with a supply chain that launches new products every 7 days and maintains an inventory turnover of just 21 days, significantly faster than the industry average.
MINISO has transformed from a retail company into a global IP enterprise. By visiting, you can witness how they leverage IP collaborations and develop their own original IPs (like YOYO) to create emotional connections with consumers. The focus is no longer just on selling products but on providing a unique in-store experience and "emotional value".
With nearly 8,000 stores in over 120 countries, MINISO is a benchmark for Chinese brands going global. A visit offers insights into their strategies for entering prestigious locations like New York's Times Square and Paris's Champs-Élysées, and how they adapt their brand for international markets.
The company has successfully tapped into the "interest-driven consumption" trend among younger generations. Visiting their stores and headquarters can help you understand how they use data and store design to attract and retain customers, for example, by using heat-mapping cameras to track customer flow.
MINISO has built a fully digital operations system. A visit can demonstrate how they use a digital platform to manage over 1,100 suppliers, synchronize real-time sales data, and optimize production to minimize risk. This end-to-end efficiency is a core component of their profitability.
In essence, a visit to MINISO is a masterclass in modern retail strategy, covering everything from supply chain innovation and digital transformation to brand building, IP management, and global expansion.
Visit arrangement
13:30-14:00
Mingchuang Youpin Headquarters Sign in Collection
14:00-14:40
Visit the headquarters of Miniso
(3rd, 8th, 10th floor)
15:40-17:00
Visit the flagship store of Miniso
14:40-15:40
Topic sharing (matching topics based on the background of the visited companies)
17:00 -
return trip
