NIO

Location: Hefei

Industry: Automobile manufacturing, New energy

Suitable time: 0.5 Day

Company Profile

NIO is a premium smart all-electric vehicle brand under Shanghai NIO Automobile Co., Ltd. It was founded on November 25, 2014, and is headquartered at Room 521, 5th Floor, No. 388, Lane 1555, Jinsha West Road, Jiading District, Shanghai. The English brand name "NIO" is derived from "A NEW DAY", expressing the pursuit of a brighter tomorrow and blue skies, while providing high-performance smart electric vehicles and an exceptional user experience. The product lineup includes the NIO vehicle series (comprising the ES, ET, and EC series), as well as NIO smartphones and NIO Life merchandise. The company is simultaneously expanding its full ecosystem of businesses, including NIO Energy, NIO Autonomous Driving, and NIO Mobility Technology.

Significance of investigation

Gain insight into China's new‑energy vehicle rise
Overseas delegations will learn about the growth path of China's home‑grown premium EV brand. Witness how local enterprises achieve breakthroughs in electric powertrain, autonomous driving and global industrial layout.

Study NIO's distinctive user‑centric business model
Get in‑depth understanding of NIO's unique user operation system. Participants explore its "medical‑insurance‑like" service guarantee system, nationwide service network and community‑driven brand building, a rare case for global brand‑service research.

Understand innovation across product, service and technology
This visit covers multi‑dimension innovation including product R&D, service system construction and supply‑chain deployment. Visitors can compare different ideas of automobile innovation between China and international markets.

Observe industrial practice of smart electric mobility
Groups can optionally tour NIO manufacturing facility to witness modern EV production. Combine brand sharing with on‑site observation to form a full picture of China's new‑energy auto industry development.

Travel itinerary plan

10:00‑10:30 Brand Story Sharing: NIO — More Than an Automaker
Listen to brand introduction covering NIO’s founding background, brand philosophy and development positioning, to grasp how NIO builds its identity beyond pure vehicle manufacturing.

10:30‑12:00 Themed Sharing
NIO User Operation & Service Innovation
Optional alternative: On‑site factory tour is available upon request.

Choose from four optional keynote topics:

• NIO User Operation: Introduction to the "medical‑insurance‑style" customer service guarantee system, nationwide service network development, user community building and interactive experience. (30 mins)
• Innovation Thinking at NIO: NIO's innovation‑driven development journey, corporate innovation culture, product innovation concepts and underlying design logic.
• Thinking & Practice of NIO Service Innovation: NIO's customer service principles, standards and service ecosystem. Deep dive into its unique guarantee system, national service layout and premium user community experience.
• NIO Electrification Technology & Development Layout: Corporate profile and history, product strategy & global footprint, ES8 autonomous‑driving technology, supporting supply chain, future product roadmap and supporting service system.