Location: Shenzhen
Industry: Retail
Suitable time: 0.5 Day, 1 Day
With 24 years of dedication to the fruit industry, BGY has built a fully integrated industrial ecosystem covering every stage of the value chain - from seed breeding and cultivation to omnichannel distribution. It is China's first fruit retailer to be listed on the Main Board of the Hong Kong Stock Exchange (2411.HK) and has been recognized as a National Key Leading Enterprise in Agricultural Industrialization. Guided by its mission to "Bringing the joy of fruit to everyone", BGY is committed to becoming the world's leading fruit company and a pioneer in advancing the development of global fruit industry.
With an aim to provide more and more people with better and more cost-effective fruits, BGY Fruits is committed to promoting the development of fruit industry chain and fruit franchise chain, and the creation and dissemination of knowledge and culture of fruits.
Learn the full‑supply‑chain operation model of China's leading fresh‑fruit retail enterprise, covering planting‑end support, procurement, cold‑chain preservation and offline‑online integrated retail.
Understand Pagoda's dual‑driving organizational growth logic and its integrated development strategy for chain‑store expansion.
Gain practical cases of big‑data‑driven precision marketing and omni‑channel membership system construction for consumer‑oriented retail brands.
Observe how domestic new‑consumer enterprises balance supply‑chain management, brand operation and talent system building amid rapid scaling‑up.
xchange with internal specialists about pain points and solutions for fresh‑product retail, including inventory control, supply‑chain quality control and store‑network replication.
09:30‑10:30｜Visit Pagoda Headquarters
Tour the Pagoda headquarters campus. Get an overview of corporate development history, brand culture, store‑network layout and whole‑industrial‑chain layout of fresh fruit business.
10:30‑12:00｜Themed Sharing: Dual‑engine for Pagoda's Organizational Growth — Integrated Strategy of Pagoda
Internal specialist shares the company's organizational‑growth mechanism, group‑level integrated strategy and chain‑store expansion experience. Q&A session included.
12:00‑13:30｜Lunch & Break
On‑site group lunch at Pagoda canteen, experience internal corporate culture.
13:30‑15:30｜Themed Sharing: Precision Marketing in Big‑data Era — Omni‑channel Member System
In‑depth sharing on data‑based consumer operation, member system construction, customer‑group insight and omni‑channel marketing practice for fruit retail.
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