Location: Beijing
Industry: Internet
Suitable time: 0.5 Day, 1 Day
Xiaomi is an innovative technology enterprise focusing on high-end smart phones, Internet TV and smart home ecological chain construction. Xiaomi also subverted the traditional market in the fields of Internet TV set-top boxes, Internet smart TVs, home smart routers and smart home products.
Xiaomi, officially known as Xiaomi Technology Co., Ltd., was established in April 2010. It is a smart hardware and artificial intelligence service brand with smartphones, smart homes, and IoT platforms as its core, covering over 100 countries. Xiaomi's products cover mobile phones, smart cars, home appliances, and AIoT platforms. As of 2025, its ecosystem has covered more than ten categories such as mobile digital, travel wearables, and healthy living. In 2025, Xiaomi will launch its first SUV model, Xiaomi YU7. In the same year, the Xiaomi SU7 equipped with The Paper OS delivered over 500000 units and entered the top 20 global new energy vehicle brands in terms of sales from January to October 2025. The company completed the registration of its generative artificial intelligence services in May 2024, becoming one of the first compliant enterprises, and released the open-source model MiMo-V2-Fl35 in December 2025.
In September 2025, it was selected for the "Wang Hongwei 2025 China AI" Artificial Intelligence+Brand "Top 100 list, ranking 16th. In the Indian market, Xiaomi has maintained its first place in mobile phone shipments for five consecutive quarters. On October 28, 2025, Xiaomi's smart home appliance Wuhan factory was put into operation, with a peak annual production of 7 million sets of air conditioners. In November 2025, the World Intellectual Property Organization (WIPO) launched its first industrial design "Centennial Commemorative Album", with Xiaomi electric scooter and Xiaomi MIX Fold 2 selected; According to the Hague Yearbook 2025, Xiaomi ranked 8th globally in terms of international design (Hague system) in 2024; From 2011 to 2025, Xiaomi has won a total of 948 global design awards. In the third quarter of 2025, Xiaomi shipped 9.6 million wearable devices.
For international students, a study tour at Xiaomi - China's leading tech giant and global smartphone innovator - delivers three core values that bridge classroom learning with real-world practice:
Witness "Hardware + AIoT" Ecosystem Innovation: Xiaomi's integrated ecosystem (smartphones, home devices, wearables) offers a live case study of how tech companies create interconnected user experiences. Students observe how hardware engineering, software development, and user-centric design converge to drive product innovation - critical insights for STEM, design, or business majors.
Learn from Globalization & Cross-Cultural Strategy: As a brand present in over 100 countries, Xiaomi’s localization efforts (e.g., regional product adaptations, local marketing) teach students how to balance global scalability with cultural relevance. This is invaluable for those interested in international business, global tech management, or cross-border entrepreneurship.
Inspire Entrepreneurial Mindset: Xiaomi's "insanely great products at honest prices" philosophy and rapid growth story (from startup to Fortune 500 in a decade) showcase agile innovation and customer-centricity. For aspiring entrepreneurs, the tour demystifies how to build a global brand with limited resources, fostering creativity and practical problem-solving.
In short, the tour turns abstract tech and business concepts into tangible lessons, equipping international students with global perspectives and actionable skills for their future careers.
09:30-10:40 Visit Xiaomi Corporate Culture Exhibition Hall & Office Area | Immersive Understanding of Benchmark Corporate Culture
Led by a professional Xiaomi commentator, this session provides a full-scene immersive visit. Students will explore the core cultural exhibition hall and open office areas to gain a comprehensive understanding of Xiaomi's development history and brand connotation.
In the Culture Exhibition Hall, students will systematically learn about Xiaomi's original aspiration, development milestones, brand values and complete growth trajectory. Witness how Xiaomi evolved from the initial philosophy of "Born for Fans" to a comprehensive technology enterprise covering smart mobility, smart home and full-scenario ecology. Students will also observe iterative products, core technological achievements, honorary qualifications and ecological layout displays, and intuitively feel Xiaomi's pursuit of perfection and sustainable innovation spirit.
In the Office Area, students will experience the working atmosphere of a modern Internet technology enterprise on site. By observing the flat management mode, efficient team collaboration mechanism and innovative working atmosphere, students can deeply understand the organizational vitality of a leading technology company and establish excellent work and study standards.
Tour Gains: Establish a visualized cognition of corporate culture and brand value, perceive the innovative atmosphere of technology enterprises, and understand the logic of enterprise development and product iteration.
10:40-12:00 Thematic Sharing: Xiaomi Internet Thinking & Secrets of Success | Decode the Core Logic of Enterprise Growth
Delivered by a senior Xiaomi instructor, this special sharing focuses on the core driving force behind Xiaomi's rapid development. Centering on internet thinking, entrepreneurial logic and brand successful experience, the course adopts a case-based and student-friendly teaching mode without obscure professional terminology.
The course focuses on Lei Jun's classic internet operation principle —Focus, Perfection, Word-of-Mouth, Speed. It explains how Xiaomi breaks the inherent model of traditional manufacturing industries and takes user demand as the core of development. The session deeply interprets Xiaomi's classic brand concept of "Making friends with users", unveils the operation logic of early MIUI user co-creation and fan economy, and analyzes how Xiaomi achieves product iteration and brand breakthrough by accurately capturing user needs.
Combined with classic cases in Xiaomi's entrepreneurial process, the instructor will elaborate on how the enterprise breaks through fierce market competition, adheres to original aspirations, and practices the brand spirit of "Moving people with sincere products and affordable prices". Students will understand that Xiaomi's success originates from persistent user value output, extreme innovation and efficient operation reform.
Tour Gains: Master basic internet thinking and user-oriented thinking, understand the core principles of focus and perfection, learn practical growth and learning methods from enterprise cases, and enhance innovative thinking ability.
14:00-17:00 Thematic Sharing: Business Logic of Xiaomi's Triathlon Model | Understand the Strategic Layout of Leading Enterprises
The afternoon in-depth course focuses on Xiaomi's core competitive advantage — the Triathlon Business System (Hardware + Software + Internet Services), systematically decoding the sustainable business logic of Xiaomi's global layout and helping students build preliminary business cognition and global strategic thinking.
The course analyzes the operating logic of the three core sectors respectively. For hardware business, it explains how Xiaomi consolidates industrial competitiveness through high cost performance, technological research and development and high-quality smart hardware products. For software business, it interprets the iteration logic of self-developed operating systems and how software ecology connects and retains users. For internet services, it analyzes how Xiaomi builds a full-scenario service system based on hardware and software foundations to realize steady growth of brand value and user loyalty.
In addition, the instructor will expand on Xiaomi's ecological chain layout, global development strategy and future "People, Car & Home" full-scenario ecological planning. By comparing the operational differences between traditional enterprises and Internet technology enterprises, students will understand the business wisdom of diversified layout and resource integration. An interactive Q&A session is reserved at the end to help students deepen their understanding.
Tour Gains: Grasp the business model and strategic layout of benchmark technology enterprises, build global vision and strategic thinking, and improve logical analysis and comprehensive cognition.
