Location: Guangzhou
Industry: Automobile manufacturing
Suitable time: 1 Day
Guangzhou Xpeng Motors Technology Co., Ltd., known as Xpeng Motors, was founded in 2014 and is headquartered in Guangzhou, Guangdong Province. It is a company engaged in automotive research, development, and sales. Xpeng Motors has consistently embraced its identity as a "pioneer in smart vehicles," maintaining a leading position in areas such as autonomous driving, interactive experiences, and the Internet of Everything. With cumulative R&D investment exceeding 19.4 billion yuan, it is the first automotive brand to develop its own core voice recognition capabilities and pioneered full-scenario voice functionality in 2020. Xpeng is exploring broader horizons in mobility and has established teams worldwide to collectively fulfill its brand mission.
Xpeng Motors Tour and Exchange Theme
Smart Manufacturing at Xpeng Motors
Themes can be customized based on the visiting company's background
Visiting XPeng's smart manufacturing base offers a rare, behind-the-scenes look at how China's new energy vehicle (NEV) industry is redefining the future of mobility. As one of the country's leading EV makers, XPeng has opened its factory doors to the public - not just to showcase products, but to demonstrate the very fabric of innovation. Here are the key significances of such a visit:
1. Witness Industry 4.0 Smart Manufacturing in Action
A visit allows you to see firsthand what "smart manufacturing" truly means. XPeng's facilities are built to Industry 4.0 standards, featuring highly automated production lines where robotics and AI play a central role. In the stamping workshop, five processes achieve 100% automation, with mechanical arms operating 24/7. The welding workshop alone deploys nearly 400 robots working in perfect sync. Perhaps most impressive is the world's largest 16,000-ton integrated die-casting machine, which forms key body structures in a single press. Visitors can witness a complete car roll off the assembly line every 90 to 102 seconds - a tangible demonstration of manufacturing efficiency at scale.
2. Understand the "System Competitiveness" Behind Chinese EV Success
For industry professionals and business visitors, the factory tour reveals what European buyers have called "the answer to the future of cars". As one European procurement specialist observed after touring XPeng's base: "Chinese new energy vehicles are not synonymous with price advantage. Today's visit showed me the systemic competitiveness of smart manufacturing: a high-speed stamping line that produces one part every 5 seconds, flexible production that completes mold changes in 160 seconds - these are exactly the supply chain resilience that the European market urgently needs". The visit helps professionals grasp how integrated digital management, AI-driven quality inspection, and full-process traceability combine to enable rapid iteration and cost efficiency.
3. Explore the Future Mobility Ecosystem
Beyond the production lines, XPeng's showrooms and experience centers showcase a broader vision of mobility. Visitors can get up close with the company's full vehicle lineup, AI-powered autonomous driving systems, humanoid robots, and even flying car prototypes. XPeng positions itself not just as an automaker but as a "physical AI company" that deeply integrates AI with manufacturing. For anyone interested in the convergence of AI, robotics, and transportation, the visit offers a comprehensive view of where the industry is heading.
4. Gain an Educational and Inspirational Experience
Since XPeng launched its "AI Tech & Smart Manufacturing Tour" in January 2026, its three visitor sites have received nearly 150,000 visitors. For students and young learners, the factory tour breaks down theoretical barriers, allowing them to see the entire automotive production process - from steel sheets to finished vehicles - with their own eyes. As one visitor described it, it's not just a tour but "a vivid live-action lesson in 'great power manufacturing'" that lets young people "touch the innovative confidence of China's smart manufacturing". The experience plants seeds of curiosity about AI, new energy, and future mobility.
5. Witness a Strategic Shift in Global Automotive Competition
XPeng's decision to open its factories is itself a strategic statement. As CEO He Xiaopeng put it: "Only by truly walking into the site can you understand how innovation happens - that's exactly why we want to open up our factories". The visit reveals how Chinese automakers are moving beyond price competition to compete on manufacturing systems, AI capabilities, and supply chain resilience. With XPeng now exporting to over 46 countries and regions, and partnering with global giants like Volkswagen on co-developed models, the factory tour offers a front-row seat to a fundamental reshaping of the global auto industry - where China is emerging as a leading source of automotive innovation.
Visit Schedule
09:30–11:30
Tour of Xpeng Motors' Headquarters Technology Showroom and Flying Car Showroom
09:00–09:30
Meet at Xpeng Headquarters and check-in
11:30–14:00
Lunch/Break (Travel by bus to the Guangzhou facility)
15:30–16:30
Themed Presentation (Topics tailored to the background of the visited company)
14:00–15:30
Tour of Xpeng Motors' Guangzhou Facility: Visit the welding, stamping, and final assembly workshops, as well as the showroom
