Location: Shenzhen
Industry: Technology company
Suitable time: 0.5 Day
Founded in Shenzhen in 2006, DJI (Shenzhen DJI Innovation Technology Co., Ltd.) is a global leader in spatial intelligence and unmanned aerial vehicles (UAVs), holding the top market share in the consumer drone sector worldwide. The company specializes in core technologies such as flight control, gimbals, and imaging, with a product portfolio spanning consumer aerial photography drones, handheld imaging devices, industry-grade drones, and educational robots. Its products are sold in over 100 countries and regions worldwide. Leveraging its robust in-house R&D capabilities and comprehensive industry chain layout, DJI continues to drive development in the low-altitude economy, film and television production, smart agriculture, and security inspection sectors, establishing itself as an international benchmark for Chinese technology companies through technological innovation.
Gain In-Depth Insights into Cutting-Edge Technological Capabilities
You will have the opportunity to visit R&D centers, production facilities, and product showrooms firsthand to gain a close-up understanding of core technologies such as UAV flight control, high-definition imaging, intelligent video transmission, and industrial design. You will experience firsthand the R&D processes, manufacturing techniques, and comprehensive product ecosystems of the world's leading unmanned systems and smart hardware, gaining a genuine appreciation for China's independent innovation capabilities and technological prowess in high-tech fields, and redefining your perception of China's science and technology innovation industry.
Building an International Industry Exchange Platform
This visit will establish a bridge for face-to-face communication. You can engage in discussions on topics such as the development of the low-altitude economy, multi-domain applications of drones, advancements in intelligent imaging technology, and the establishment of industry standards. By exchanging industry insights and sharing development experiences, you will broaden your international perspective and contribute to the collaborative development of the global drone and smart technology industries.
Learning from Mature Industry Operating Models
As an industry leader, DJI has established a mature and comprehensive system in areas such as independent R&D of core technologies, full-industry-chain layout, product iteration and upgrades, quality control, and global operations. You can draw on the company's management models, R&D mechanisms, market strategies, and brand-building expertise to provide valuable insights for the development of related industries and enterprises in your home country.
Gain In-Depth Insights into the Culture of Chinese Tech Innovation Enterprises
During the visit, you will have an immersive experience of the work atmosphere, innovative concepts, and team spirit within Chinese tech companies. You will witness the company's commitment to excellence and its relentless pursuit of breakthroughs, gaining a comprehensive understanding of the current state of China's high-tech industry and its culture of innovation.
Uncover Diverse Opportunities for International Cooperation
On-site visits foster mutual understanding and trust, laying a solid foundation for future collaborations such as technical seminars, project matchmaking, talent exchanges, and academic research programs. These visits promote the sharing of resources and the leveraging of complementary strengths between domestic and international partners, thereby uncovering more opportunities for cross-border cooperation and development.
10:00–11:00 On-site Visit: DJI Shenzhen Innovation Experience Center
Participants will join a professional guided tour of DJI's official Shenzhen Innovation Experience Center, the core exhibition space that fully displays DJI's technological evolution, full-product ecosystem and global intelligent application achievements. As the global leading brand in civilian drones and spatial intelligence technology, DJI's exhibition area presents the brand's complete development footprint and innovative research and development philosophy.
During the visit, international visitors will overview DJI's classic and latest product lineup, including consumer drones, professional aerial imaging devices, industrial-grade intelligent equipment and robotic products. The exhibition showcases DJI's breakthrough core technologies such as flight control system, gimbal stabilization, image transmission and intelligent obstacle avoidance. It also demonstrates diversified industry application scenarios covering aerial photography, agricultural plant protection, disaster rescue, surveying and mapping, and smart city construction, allowing visitors to intuitively perceive DJI's leading technological strength and global market influence.
The tour also displays outstanding global aerial photography works and innovative research and development stories, presenting how DJI continuously breaks technical boundaries and leads the development trend of the global intelligent drone industry.
Tour Outcomes: Systematically understand DJI's product ecosystem and core drone technologies, grasp the industrial application value of spatial intelligence technology, and recognize the innovation strength of China's high-end intelligent manufacturing enterprises.
11:00–12:00 Thematic Sharing: DJI Corporate Culture & Innovation Spirit
This exclusive thematic sharing focuses on DJI's unique corporate culture, innovative genes and entrepreneurial philosophy. Different from conventional Internet enterprises, DJI adheres to a pure engineer-oriented innovation culture, taking technological breakthrough and product iteration as the core driving force of enterprise development.
The instructor will interpret DJI's persistent pursuit of technological precision, rigorous R&D mechanism and long-term innovative strategic layout. The session shares how DJI maintains absolute leading advantages in the global highly competitive drone market through independent research and development, technological iteration and extreme product polishing. It also analyzes DJI's quiet dedication, focus on technology, pragmatic innovation and global brand mindset, explaining the cultural secrets behind its long-term monopoly of the global high-end drone market.
Combined with typical R&D innovation cases, the sharing helps international visitors understand the core connotation of technological innovation culture and the enterprise spirit of concentrating on vertical field breakthroughs.
Tour Outcomes: Learn DJI's engineer culture and extreme innovation philosophy, understand the core logic of technological-driven enterprise growth, and establish advanced cognition of high-end intelligent manufacturing innovation.
11:30–12:00 | Hands-On Experience: DJI Drone Test Flight & RoboMaster Tank Operation
This practical interactive session is the core highlight of the study tour. Under the full guidance and safe supervision of professional DJI instructors, participants will conduct real drone test flight experience and RoboMaster robotic tank hands-on operation in the standard indoor safe flight and experience area.
In the drone test flight session, visitors will learn basic drone flight principles, safe operation specifications and simple aerial shooting skills. Professional instructors will assist participants in completing stable takeoff, hovering, cruising and landing operations, personally experiencing the high stability, intelligent obstacle avoidance and precise control performance of DJI intelligent flight technology.
In the RoboMaster robotic tank experience session, participants will operate the intelligent mecha tank independently, experience intelligent control, flexible driving and interactive confrontation functions, and feel the innovative achievements of DJI in intelligent robotics, artificial intelligence control and intelligent vehicle technology.
Tour Outcomes: Master basic drone operation skills, personally experience the technological charm of intelligent flight and robot control, and combine theoretical learning with practical operation to deepen innovative technological cognition.
