Location: Hangzhou
Industry: Retail
Suitable time: 0.5 Day, 1 Day
As the inventor of the first automatic home soymilk maker, Joyoung pioneered the soymilk appliance category and has long focused on R&D, production and sales of healthy kitchen appliances. Its core product lineup includes soymilk makers, blenders, rice cookers, air fryers, electric pressure cookers, kettles and water purifiers, with expanding categories into cleaning and personal care after strategic acquisitions. As the official developer of China's space station "space kitchen", Joyoung applies aerospace-grade technologies to civilian products, delivering high-quality, healthy and intelligent home solutions. With manufacturing bases in Jinan and Hangzhou, Joyoung serves over 20 countries and regions across Europe, Southeast Asia and North America, recognized for innovation, quality and healthy living concepts worldwide.
Gain Insights into China's Home Appliance Industry
Get an up-close look at the complete industrial chain of China's leading small appliance manufacturers, gain a firsthand understanding of the transformation and upgrading achievements of traditional manufacturing enterprises, and experience the development level and industry trends of China's consumer goods manufacturing sector.
Learn About Smart Manufacturing Technologies and Production Management
Visit modern smart factories to experience automated and digitized production processes firsthand, and draw inspiration from efficient production models, quality control systems, and on-site management practices.
Gain Insights into Local Corporate Culture and Digital Transformation Strategies
Through cultural exhibits and themed presentations, understand Joyoung's corporate philosophy centered on health-focused home appliances, and learn about the pathways for cultural reinvention, organizational upgrades, and operational transformation of traditional brick-and-mortar brands in the digital age.
Learn from Brand Marketing and Market Operations Expertise
Gain a systematic understanding of Joyoung's end-to-end approach—from product development and scenario-based retail layouts to digital marketing—and draw inspiration from the brand-building strategies for national brands aiming to appeal to younger audiences and expand globally.
Fostering International Exchange and Business Cooperation
Build a bridge for industry exchange between China and other countries, enhance overseas visitors' awareness of high-quality Chinese home appliance brands, and create opportunities for technical exchange, trade cooperation, and market expansion.
Experience Healthy Living Concepts and Innovative Products
Explore a full range of kitchen appliances designed around healthy eating, and experience the innovative fusion of Chinese healthy living culture and home appliance products.
09:30–10:00 On-site Visit: Joyoung Corporate Culture Exhibition Area
Take a guided tour of the culture exhibition area. As a leading kitchen appliance brand, it displays Joyoung's founding history, development milestones, core values and corporate spirit. Visitors will learn about its decades of development and the cultural foundation of its industry leadership.
Tour Outcomes: Learn about Joyoung's brand history and corporate culture.
10:00–10:30 On-site Visit: Joyoung Lifestyle & Product Exhibition Area
Explore a full lineup of kitchen appliances and smart home products. The exhibition presents product highlights, design ideas and lifestyle solutions, showing how technology empowers healthy and fashionable daily life.
Tour Outcomes: Understand Joyoung's product system and R&D philosophy.
10:30–11:00 On-site Visit: Joyoung Intelligent Manufacturing Workshop
Visit the smart production workshop. Observe automated production, assembly and quality inspection processes, and experience the digital and intelligent upgrading of modern home appliance manufacturing.
Tour Outcomes: Grasp the operation mode of intelligent manufacturing in traditional enterprises.
11:00–12:00 Thematic Sharing: Joyoung Cultural Practice in the Internet Era
This session explains how Joyoung applies internet thinking to daily operation and team management. Learn how this traditional manufacturer achieves cultural innovation and sustains vitality amid digital transformation.
Tour Outcomes: Learn cultural transformation strategies for traditional enterprises in the internet age.
12:00–13:00 Lunch & Rest
Enjoy arranged lunch and free rest time to exchange ideas and prepare for the afternoon session.
13:30–16:00 Thematic Sharing: Joyoung Brand Marketing Strategy
This course focuses on Joyoung's brand positioning, marketing plans and digital promotion methods. Combined with real cases, it analyzes how the brand gains advantages in fierce market competition. Interactive Q&A is available.
Tour Outcomes: Master practical brand marketing and operation experience for consumer goods enterprises.
Important Visit Regulations & Prohibitions
To ensure a smooth visit and protect confidential information, all visitors must follow the rules below:
