Midea

Location: Guangzhou

Industry: Manufacturing

Suitable time: 0.5 Day, 1 Day

Company Profile

Midea is a global technology group with businesses spanning smart home, industrial technology, smart building technology, robotics and automation, energy, healthcare, and smart logistics. Over the past five years, the company has invested more than 60 billion yuan in research and development, building a diverse portfolio of brands including Midea, Little Swan, Huiling, COLMO, KUKA, Weiling, HeKang, KELU, Wandong, and Lingwang. Each year, it provides satisfactory products and services to over 500 million users worldwide, as well as key clients and strategic partners across various industries. To date, Midea operates over 400 subsidiaries, 41 R&D centers, and 43 major manufacturing bases worldwide, with business operations spanning more than 200 countries and regions.

Significance of investigation

Learn about top Chinese manufacturing
Get a full picture of a world-class home appliance enterprise and understand the development of China's manufacturing industry.

Experience product innovation & design
Explore Midea's cutting-edge technologies and creative design concepts across diverse product lines.

Study advanced production & workshop management
Observe standardized production layout and efficient on-site management of leading smart factories.

Understand digital transformation practices
Learn practical strategies and experiences of large enterprises in digital upgrading and operational reform.

Promote international industry exchange
Strengthen cross-border communication and share insights on manufacturing and digital development.

Travel itinerary plan

10:00–10:40 On-site Visit: Midea Group Headquarters

Take a guided tour of Midea headquarters exhibition area. Learn about the brand's development history, global business layout, core product series and technological achievements. Visitors will discover Midea's continuous breakthroughs in product R&D, technical innovation and industrial design.
Tour Outcomes: Recognize Midea's brand strength and advantages in product technology and design innovation.

10:40–12:00 On-site Visit: Midea Benchmark Smart Factory

Visit Midea's model production workshop. Witness the overall production layout, automated assembly lines and standardized operational procedures. Experience the lean management mode and efficient operation system of first-class manufacturing enterprises in China.
Tour Outcomes: Master advanced production layout and workshop management methods of modern manufacturers.

12:00–13:30 Lunch & Rest

Enjoy arranged lunch and free time. Communicate visiting gains with peers and prepare for the afternoon sharing session.

13:30–16:30 Thematic Sharing: Midea's Digital Transformation & Reform

This session focuses on Midea's overall digital transformation journey. Professional instructors share how the group promotes intelligent production, digital operation and organizational reform. Combined with real cases, it analyzes practical paths and core experience of traditional large manufacturers upgrading via digital technologies. Interactive Q&A is included.
Tour Outcomes: Learn mature strategies and practical experience of enterprise digital transformation.

Important Visit Regulations & Prohibitions

To ensure a smooth visit and protect corporate confidential information, please follow the rules below:

• Real-name Registration: Present valid passports or ID documents for registration and security check before entry.
• Shooting Rules: Photography and video recording are allowed only in designated public areas. No shooting inside the production workshop without permission. Live streaming is prohibited.
• No Unauthorized Access: Always follow the guide. Do not enter restricted zones, working areas or private rooms.
• On-site Discipline: Keep quiet and walk orderly. Do not run or make loud noises, especially in the factory.
• Equipment Protection: Do not touch production machines, display products and related facilities randomly.
• Behavior Rules: No food or drinks in exhibition halls and workshops. Comply with all on-site management rules.