Location: Hangzhou
Industry: Drink
Suitable time: 0.5 Day
Founded in 1987, Hangzhou Wahaha Group Co., Ltd. started from scratch with just three people and a 140,000 yuan loan. Guided by the Party's reform and opening-up policies and led by its founder, Zong Qinghou, the company has grown through continuous expansion and bold innovation to become one of the world's leading food and beverage manufacturers. It ranks among China's Top 500 Enterprises, China's Top 500 Manufacturing Enterprises, and China's Top 500 Private Enterprises. For more than two decades, the company has maintained a leading position in the industry in terms of scale and profitability.
Wahaha focuses on its core food and beverage business and adheres to a development philosophy of "small steps, rapid progress". The company has invested more than 30 billion yuan to introduce world-class fully automated production equipment, testing instruments, and advanced technologies. It has established a national-level enterprise technology center, a provincial-level enterprise research institute, a postdoctoral research station, and a CNAS-accredited laboratory, boasting strong research and development capabilities. Its product portfolio encompasses more than 200 varieties across over ten categories, including bottled water, protein drinks, carbonated beverages, tea drinks, fruit and vegetable juices, coffee drinks, plant-based beverages, specialty beverages, canned foods, dairy products, and pharmaceutical and health foods. Among these, purified water, AD Calcium Milk, Nutrition Express, and Eight-Treasure Porridge are household names across the nation.
Wahaha continues to advance the transformation and upgrading of its core beverage business and comprehensively enhance its smart manufacturing capabilities. With subsidiaries including a precision machinery company, an engineering and technology research institute, and a science and technology innovation center, Wahaha is one of the few companies in the food and beverage industry capable of independently conducting R&D, designing and manufacturing molds and beverage production equipment, installing and commissioning equipment, and developing industrial robots.
Trace the growth story of a famous Chinese private enterprise
Overseas delegations learn how Wahaha evolved from a small school‑run workshop into a national beverage giant. Gain insights into its decades‑long business strategies, brand‑building and corporate culture.
Observe China's advanced beverage smart‑manufacturing
Visit the digital smart production line. Witness unmanned production empowered by AI vision, big data and MES system, and understand self‑perception, self‑optimization and self‑execution of modern food‑and‑beverage manufacturing.
Learn about health‑industry chain expansion
Get to know Wahaha's strain‑resource library and intelligent strain production workshop. Explore how microbial technology empowers beverage and health‑product development, beyond traditional drink manufacturing.
Experience product tasting on‑site
Sample Wahaha's diversified beverage and health products first‑hand. Combine sensory experience with factory sightseeing to deepen understanding of its product layout.
Cross‑border reference for consumer‑goods manufacturing
Study practical cases of Chinese consumer‑goods firms realizing intelligent upgrading, offering inspiration for global food‑and‑beverage industry transformation.
09:30‑10:00 | Wahaha Enterprise Exhibition Hall Visit
Tour the exhibition hall covering Wahaha's development history, business philosophy, management innovation and brand strategies. Watch the feature film Intelligent Manufacturing Shapes the Future in the circular‑screen theater.
10:00‑10:10 | On‑site Product Tasting
Free sampling of Wahaha beverages and health‑focused products for group participants.
10:10‑10:30 | Smart Production Workshop Tour (One workshop selected subject to production schedule)
10:30‑10:40 | Q&A & Group Photo\
Brief exchange session, take group photos to conclude the half‑day tour.
