Location: Hangzhou
Industry:
Suitable time: 0.5 Day, 1 Day
Zhejiang TV, officially known as the Zhejiang Radio and Television Group Satellite TV Channel, is the general-interest satellite TV channel of the Zhejiang Radio and Television Group. It began broadcasting on October 1, 1960, and launched its satellite broadcast on January 1, 1994. Notable programs on Zhejiang TV include Keep Running and The Voice of China. In the 2017 "Top 10 Asian TV Brands" ranking, Zhejiang TV's parent company, the Zhejiang Radio and Television Group, rose to fifth place among Asian TV brands (behind CCTV, HBS, NHK, Phoenix Satellite TV, and ZRTG).
Uncover the behind‑the‑scenes of China's popular variety production
Visit the birthplace of well‑known Chinese TV programs including Keep Running and Trump Card vs Trump Card. Overseas groups get first‑hand knowledge of the complete workflow of Chinese variety show production, from studio setup to post‑production processing.
Experience immersive hands‑on media workshops
Take part in practical media courses including movie foley, film dubbing and drama performance. Participants can operate real‑industry equipment, turn theoretical media knowledge into hands‑on practice and understand how sound and performance shape screen stories.
Learn about China's modern radio‑television technology system
Explore professional studios, control rooms, recording booths and post‑production suites. Witness advanced broadcast hardware and understand how large‑scale media bases organize resource allocation for mass‑content creation.
Cross‑cultural creative exchange in media arts
Interact with local media instructors and practitioners. Compare differences in television production and creative ideas between China and overseas markets, inspiring cross‑border thinking for media and cultural creation.
Gain insight into China's cultural‑industry operation
As a provincial‑level study‑tour education base, this complex demonstrates the operation model of state‑owned cultural enterprises. Visitors can observe how the cultural‑creative industry combines public education with commercial content production.
09:00‑09:10｜Arrival & Check‑in at Film & TV Center Main Gate
Group arrival, security check and brief orientation.
09:10‑10:20｜Guided Park Tour: Main Building & Studio Complex
Visit core park zones, large professional TV studios and broadcast control rooms. Learn about the base's development history and behind‑the‑scene stories of hit variety shows filmed on‑site.
10:20‑11:20｜Theoretical Workshop: Movie Foley — "Sound Magician"
Professional instructors deliver lectures on film‑television foley art, introducing foley artist work content and how sound effects enrich screen storytelling.
11:20‑12:00｜Hands‑on Foley Studio Practice
Enter professional foley working space. Participants use real‑world props to create matching sound effects for video clips.
12:00‑13:30｜Lunch Break
Group lunch at designated dining area nearby the film‑television base.
13:30‑14:30｜Themed Sharing & Interactive Exchange
Media industry practitioners share insights on TV program planning, variety show creation and China’s media industry development. Q&A session for group participants.
14:30‑15:40｜Alternative Practical Experience Module (Choose One)
15:40‑16:20｜Visit Post‑production Exhibition Area
Observe post‑production workflow, learn about video editing, special‑effects production and program final‑processing standards.
16:20‑16:30｜Group Photo & Closing
Group photograph by OB Van or Deep‑Blue Square, wrap‑up of the full‑day study tour.
Note：Studio access and workshop subjects are subject to on‑site shooting schedules; content may be adjusted accordingly.
